Emirates to launch NFTs and metaverse experiences

Emirates Airline is set to launch experiences in the metaverse and offer collectible and utility-based NFTs for its customers and employees.

In a statement, Emirates said the first project is underway with the launch expected in the next few months.

The airline also announced its Emirates Pavilion at the Expo 2020 site will be repurposed into a centre for innovation, bringing talent in from around the world to work on their future-focused projects including those relating to the metaverse, NFTs and Web3.

HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates airline and Group said: “Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection.

“Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences. We are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies.

“It is fitting that our future-themed Emirates Pavilion at Expo is being repurposed as a hub to develop cutting-edge future experiences aligned with the UAE’s vision for the digital economy.”

طيران #الإمارات تعتزم إطلاق رموز غير قابلة للاستبدال وتجارب في #الميتافيرس#وام https://t.co/uWCuLG9KHN pic.twitter.com/0vBWD82RTL

— وكالة أنباء الإمارات (@wamnews) April 14, 2022